Too many briefs confuse event objectives with business objectives. Lindsay Neyjahr, Client Services Director at Identity says that if you want your investment in experiential
Align your brief to what really matters
Theme: Global & Multi-Market Delivery
Building global event supply chains: the foundation for international success
The secret to delivering world-class international events isn’t just about scale – it’s about the relationships you build years before the first delegate arrives. Drawing
Beyond the summer lull: why now is the time to plan for Q4 and 2026
As brands wrap up H1, many fall into the trap of summer slowdown, only to panic-plan Q4 and the new year. Chris Fischer, Client Strategy
The approach to new client pitches: partnership over presentation
Agencies that challenge briefs and engage as strategic partners, rather than just suppliers, create stronger client relationships and long-term success, says Janet Dodd, Chief Strategy
RLM Fund in partnership with the Bill & Melinda Gates Foundation
