Creative innovations for events – beyond tech
In this blog, Creative Services Director, Robert Andersen, explores what creative innovation for events means to Identity. The subject of…
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Category Archive: Innovation
Team spotlight: Malcolm Ché, Creative Strategist
Ever wondered what goes on behind the scenes of crafting unforgettable experiences? We’re opening our doors and minds to help…
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Global event technology – what’s happening around the world?
Global event technologies aren’t just a tool; they’re a catalyst for transformation, a gateway to unparalleled human experiences that transcend…
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The Unseen Benefits of Technology in Event Planning
Technology doesn’t always need to take centre stage at an event. Sometimes, it’s working quietly away in the background to…
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Balancing tech with human interactive event experiences
Reaching the perfect, delicate balance between technology and human interaction is integral to creating event experiences that linger. This equilibrium…
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Emerging green event technologies for events of the future
Adopting new and emerging green event technology is one way the sector can take the lead in creating a more…
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Innovation in events needs action
The word ‘innovation’ can elicit a variety of reactions in our clients. Sometimes clients are resistant to change, or they…
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The future of hybrid events in the Metaverse
In our previous blog article, we touched on our approach to hybrid events, based on successes and learnings across the…
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