Creatively advancing sustainability in large-scale events
In the expansive landscape of large-scale events, sustainability has become a critical focus within the industry, and Identity leads the…
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Category Archive: Creativity
Creative innovations for events – beyond tech
In this blog, Creative Services Director, Robert Andersen, explores what creative innovation for events means to Identity. The subject of…
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Team spotlight: Malcolm Ché, Creative Strategist
Ever wondered what goes on behind the scenes of crafting unforgettable experiences? We’re opening our doors and minds to help…
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Global event technology – what’s happening around the world?
Global event technologies aren’t just a tool; they’re a catalyst for transformation, a gateway to unparalleled human experiences that transcend…
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The importance of creativity in corporate events
We’ve all been to a corporate function that feels dry, repetitive and garners very little engagement from attendees. In the…
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The aesthetics of immersive event design
In a world saturated with events, the key to standing out lies in pushing boundaries, creating a purposeful vision and…
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The Unseen Benefits of Technology in Event Planning
Technology doesn’t always need to take centre stage at an event. Sometimes, it’s working quietly away in the background to…
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7 interesting facts to roundup our year in events
As we gear up for another busy year in events, we wanted to take the opportunity to look back over…
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Balancing tech with human interactive event experiences
Reaching the perfect, delicate balance between technology and human interaction is integral to creating event experiences that linger. This equilibrium…
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Artificial Intelligence (AI) for Events: Real Potential
Is Artificial Intelligence (AI) in events the next logical step when it comes to creating human-centric event experiences? In the…
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COP28 logo – Designing a better future
We were honoured to design the COP28 logo to reflect the urgency of tackling climate change. Discover our creative process……
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New Year’s Eve has never been better!
London’s New Year’s Eve celebrations were open to the public for the first time in two years, and it was…
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On perfectionism…
I’m sure the same can be said for many creatives when I say ‘I hold my projects very closely to…
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Making waves
Identity has built its brand on working on what we would call ‘hero events’, and what we do is utilise…
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