Experiential events agency Identity has helped to deliver the official VE Day Bank Holiday procession in London, marking eight decades since the end of the
Identity supports delivery of the UK’s 80th VE Day Bank Holiday celebrations in London
Theme: Business Travel
A true partnership: elevating the client-agency relationship
The best client-agency relationships are built on trust, collaboration, and a shared commitment to success. Chris Fischer, Client Strategy Director at Identity, says that going
Experiential Events Agency of the Year winner at the 2025 Conference News Agency Awards
Smyle, before rebranding as Identity, has been named Experiential Events Agency of the Year at the 2025 Conference News Agency Awards, recognising the agency’s continued
The soul of experience: why storytelling matters in brand activations
Great storytelling isn’t about spectacle, it’s about connection. In experiential activations, a narrative must do more than entertain; it must embody brand values, engage audiences,