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Theme: Business Travel

5 things Cannes Lions reminds us every year

Posted on 24 June 2026 (24 June 2026) by Louisa

Our powerhouse projects, logistics and creative team have collectively delivered more Cannes Lions than they can count – and still, the Croisette teaches them something

Posted in Press

AI has won the left brain, but creativity needs human weirdness

Posted on 18 June 2026 (18 June 2026) by Louisa

Kate O’Connor, Strategic Creative Director, explains although technology is getting smarter – it cannot replace the creative quirks only humans possess.  AI is going to change everything.  Wow,

Posted in Insights

What the events and marketing sector still hasn’t understood: the EU AI Act

Posted on 16 June 2026 (17 June 2026) by toni
Stylised portrait lit in projection light, representing AI synthetic media in the events industry

Malcolm Che, Head of Innovation at Identity, argues that the events and experiential marketing sector has adopted AI at speed while ignoring the governance obligations

Posted in Insights

Experience Changes Me: Charlie Herlihy 

Posted on 9 June 2026 (17 June 2026) by Louisa
Charlie Herhily

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Experience Changes Me: Malcolm Ché 

Posted on 3 June 2026 (17 June 2026) by Louisa

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Strategy versus tactics: why experiential success starts with the bigger picture

Posted on 27 May 2026 (25 June 2026) by Keara Camacho

A great event doesn’t happen in isolation; it needs to be part of a wider strategy. Michael Gietzen explains why brands must think beyond individual activations and

Posted in Insights

Experience Changes Me: Kate O’Connor 

Posted on 27 May 2026 (27 May 2026) by Louisa

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Why experiential marketers need to think like content creators 

Posted on 22 May 2026 (22 May 2026) by Louisa

Phoebe Bramley, Strategist at Identity, makes the case that great brand experiences don’t end at the venue door and that understanding how creators think is the key to building

Posted in Insights

Experience Changes Me: Oliver Colegrave

Posted on 20 May 2026 (20 May 2026) by Louisa

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

What Eurovision actually teaches us about brand experience

Posted on 20 May 2026 (2 June 2026) by Keara Camacho

Michael Gietzen, Group CEO of Identity, on why the brands dismissing Eurovision as too niche are missing one of the most powerful brand experience opportunities

Posted in Insights

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