Our powerhouse projects, logistics and creative team have collectively delivered more Cannes Lions than they can count – and still, the Croisette teaches them something
5 things Cannes Lions reminds us every year
Theme: Business Travel
AI has won the left brain, but creativity needs human weirdness
Kate O’Connor, Strategic Creative Director, explains although technology is getting smarter – it cannot replace the creative quirks only humans possess. AI is going to change everything. Wow,
What the events and marketing sector still hasn’t understood: the EU AI Act
Malcolm Che, Head of Innovation at Identity, argues that the events and experiential marketing sector has adopted AI at speed while ignoring the governance obligations
Experience Changes Me: Charlie Herlihy
Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they
Experience Changes Me: Malcolm Ché
Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they
Strategy versus tactics: why experiential success starts with the bigger picture
A great event doesn’t happen in isolation; it needs to be part of a wider strategy. Michael Gietzen explains why brands must think beyond individual activations and
Experience Changes Me: Kate O’Connor
Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they
Why experiential marketers need to think like content creators
Phoebe Bramley, Strategist at Identity, makes the case that great brand experiences don’t end at the venue door and that understanding how creators think is the key to building
Experience Changes Me: Oliver Colegrave
Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they
What Eurovision actually teaches us about brand experience
Michael Gietzen, Group CEO of Identity, on why the brands dismissing Eurovision as too niche are missing one of the most powerful brand experience opportunities