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Theme: Business Travel

Experience Changes Me: Charlotte Aries 

Posted on 12 May 2026 (20 May 2026) by Louisa

Some experiences don’t just stay with you – they change you. This is a series of personal stories from our colleagues about the moments that shifted how they think,

Posted in Insights

Experience Changes Me: Natasha Kadoura

Posted on 27 April 2026 by Keara Camacho

Some experiences don’t just stay with you – they change you. This is a series of personal stories from our colleagues about the moments that shifted how

Posted in Insights

Experience Changes Me: Chris Fischer

Posted on 21 April 2026 by Louisa

Some experiences don’t just stay with you — they change you. This is a series of personal stories from our colleagues about the moments that shifted how

Posted in Insights

Identity Group rebrands Beyond Business Travel as Identity Travel to expand integrated global travel and events offering

Posted on 15 April 2026 (15 April 2026) by Louisa

Identity, the global experience group, today announces the rebrand of Beyond Business Travel as Identity Travel, marking a significant step in the group’s strategy to

Posted in Press

Experience Changes Me: Meg Webster

Posted on 9 April 2026 (15 April 2026) by Louisa

Some experiences don’t just stay with you – they change you. This is a series of personal stories from our colleagues about the moments that

Posted in Insights

Experience Changes Me: Bob Copper 

Posted on 31 March 2026 (31 March 2026) by Louisa

Some experiences don’t just stay with you – they change you. This is a series of personal stories from our colleagues about the moments that

Posted in Insights, Perspectives

Identity sets sights on APAC with strategic Australia launch 

Posted on 26 March 2026 (25 March 2026) by Louisa

Identity has established Australian operations, completing the global experience agency’s major projects footprint across UK and Europe, the US, Middle East and Australia. The agency can now deliver major

Posted in Press

Innovation that earns its place

Posted on 28 January 2026 by Martin Fullard
Stylistic image of young woman made of neon lights and technology

George Perry, Global Business Development Director, explores why innovation is no longer a ‘nice to have’ in brand experience. As budgets tighten and expectations rise,

Posted in Insights

Identity opens new Dubai office at Expo City, cementing commitment to Middle East growth

Posted on 26 January 2026 (26 January 2026) by Martin Fullard
Dubai,21 January 2026,Opening of Identity Events new office in Expo City Dubai. Photo by Suneesh Sudhakaran/Expo City Dubai.

Identity, the award-winning experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office

Posted in Press

Sport goes smarter, not just bigger, as Identity launches Identity Sport 

Posted on 21 January 2026 (21 January 2026) by Louisa

Experience agency group Identity has launched Identity Sport, a new global sports proposition designed to deliver creatively ambitious, fan-first experiences for major sporting events worldwide.

Posted in Press

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