Identity, the global experiential agency behind some of the world’s most ambitious brand experiences, today announced a significant expansion of its US operations, marked by the
Helen Wright, Strategy Director of Major Projects at Identity, recently appeared on BBC’s The Climate Question to discuss her work delivering two of the world’s
We welcomed back the D&AD Shift cohort to our studio last week for an inspiring evening exploring the future of experiential marketing. D&AD Shift is
We’re excited to share some big news: Identity and sister agency Smyle are coming together under one brand – Identity – launching this November. This
How can we move beyond good intentions and take simple, practical steps to make everyone feel included, represented, and able to belong? Janet Dodd, Chief Strategy
Every building tells a story. In brand experience, architecture isn’t just the setting, it shapes the narrative. By listening to a venue’s history, quirks, and imperfections, brands can
Marketing is the best version of yourself. Communications is the real you. Both matter, says Martin Fullard, Marketing & Communications Director at Identity It’s easy
Identity, the global experiential agency behind landmark events such as London’s New Year’s Eve celebrations, Royal commemorations, international summits and corporate experiences, has today announced
Too many briefs confuse event objectives with business objectives. Lindsay Neyjahr, Client Services Director at Identity says that if you want your investment in experiential
Forget clunky apps and printed guides. Identity’s new Digital Concierge uses WhatsApp to create seamless, intelligent engagement with zero friction. Malcolm Che, Head of Strategy & Innovation,