The secret to delivering world-class international events isn’t just about scale – it’s about the relationships you build years before the first delegate arrives. Drawing
Building global event supply chains: the foundation for international success
Service: Strategic Advisory
The creative constraint paradox: Why regulatory boundaries spark better innovation
Compliance doesn’t have to be creativity’s enemy. The best agencies know that regulatory constraints can actually fuel more innovative thinking, not stifle it. Janet Dodd,
Beyond the summer lull: why now is the time to plan for Q4 and 2026
As brands wrap up H1, many fall into the trap of summer slowdown, only to panic-plan Q4 and the new year. Chris Fischer, Client Strategy
Bringing people on the plant-forward journey
In the third and final part of her series on sustainable menus, Marie Simpson, Head of QHSE and Sustainability at Identity looks at shifting mindsets
Navigating the global political landscape in events
In a world where political and economic uncertainty is the norm, event strategies must be agile, values-led, and informed by the broader landscape. Janet Dodd,
Stand and deliver: the art of exhibition storytelling
Exhibitions and trade shows aren’t just brand battles for attention, they’re theatres of persuasion. For Dan Colborne, Executive Creative Director at Identity, a stand isn’t
Reinventing perceptions: the case for plant-forward creativity
In the second part of a three-part series, Marie Simpson, Head of QHSE and Sustainability at Identity write about plant-based food’s long battle with its
Beyond the buzz: Why future-focused events leave the strongest legacy
Too often, events are designed to dazzle in the moment and disappear by Monday. But the smartest agencies are shifting their mindset, building experiences with
Beyond the closing day: how to ensure an event’s impact lasts
Events may have a closing date, but their impact shouldn’t. From global agreements to everyday brand moments, this feature explores how to design experiences that
Why plant-based menus matter in event planning
Plant-based menus aren’t just a dietary preference, they’re one of the most powerful tools we have to reduce emissions in event planning. As part one