No matter how complex the brief or how ambitious the idea, every successful event begins and ends with one thing: the experience. Lindsay Neyjahr, Client
Start with the experience
Theme: Behavioural Science
Driving inclusivity in practical ways
How can we move beyond good intentions and take simple, practical steps to make everyone feel included, represented, and able to belong? Janet Dodd, Chief
Whose brief is it anyway; the brand or the audience?
Balancing brand objectives with shifting audience expectations is one of the biggest challenges in experiential events. George Perry, Global Business Development Director at Identity, explores
The future of design isn’t human… it’s planetary
At SXSW, Malcolm Ché, Head of Strategy and Innovation at Identity, delivered one of the most thought-provoking talks on the future of design. For decades,
The power of presence: why multi-sensory experiences deepen brand engagement
We don’t just experience the world through sight. The strongest memories and emotions are tied to all five senses: sound, touch, taste, scent, and movement.