Too many briefs confuse event objectives with business objectives. Lindsay Neyjahr, Client Services Director at Identity says that if you want your investment in experiential
Align your brief to what really matters
Service: Brand Experience
How WhatsApp became the smartest tool in the shed: rethinking event engagement with Digital Concierge
Forget clunky apps and printed guides. Identity’s new Digital Concierge uses WhatsApp to create seamless, intelligent engagement with zero friction. Malcolm Che, Head of Strategy
Beyond the summer lull: why now is the time to plan for Q4 and 2026
As brands wrap up H1, many fall into the trap of summer slowdown, only to panic-plan Q4 and the new year. Chris Fischer, Client Strategy
Bringing people on the plant-forward journey
In the third and final part of her series on sustainable menus, Marie Simpson, Head of QHSE and Sustainability at Identity looks at shifting mindsets
Stand and deliver: the art of exhibition storytelling
Exhibitions and trade shows aren’t just brand battles for attention, they’re theatres of persuasion. For Dan Colborne, Executive Creative Director at Identity, a stand isn’t
Reinventing perceptions: the case for plant-forward creativity
In the second part of a three-part series, Marie Simpson, Head of QHSE and Sustainability at Identity write about plant-based food’s long battle with its
Why plant-based menus matter in event planning
Plant-based menus aren’t just a dietary preference, they’re one of the most powerful tools we have to reduce emissions in event planning. As part one
The future of design isn’t human… it’s planetary
At SXSW, Malcolm Ché, Head of Strategy and Innovation at Identity, delivered one of the most thought-provoking talks on the future of design. For decades,
The power of presence: why multi-sensory experiences deepen brand engagement
We don’t just experience the world through sight. The strongest memories and emotions are tied to all five senses: sound, touch, taste, scent, and movement.
Old tech on the horizon: VR’s second coming in experiential events
Once seen as a futuristic novelty, VR in experiential marketing was often more clunky than compelling. Now, thanks to advancements in hardware, accessibility, and strategic