Progress on gender equality has been made, but more action is needed to ensure women step into senior leadership roles with confidence and support, says
Accelerating action: supporting more women into leadership
Service: Brand Experience
Executing a strategy when the goalposts keep moving
How do you execute a strategy when the landscape refuses to stay still? In event management, agility is key, but only if the objective remains
The soul of experience: why storytelling matters in brand activations
Great storytelling isn’t about spectacle, it’s about connection. In experiential activations, a narrative must do more than entertain; it must embody brand values, engage audiences,
The approach to new client pitches: partnership over presentation
Agencies that challenge briefs and engage as strategic partners, rather than just suppliers, create stronger client relationships and long-term success, says Janet Dodd, Chief Strategy
Meeting objectives and challenging assumptions to drive impact
Interrogating a client brief isn’t about ticking boxes, it’s about ensuring we’re solving the right problem in the most impactful way. By questioning assumptions and
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ITV
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ESL Faceit Group
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