Insights & Perspectives

Experience changes everything. Here’s how we’re shaping what’s next.

For press comments, media requests, or interview opportunities, contact Martin Fullard, Marketing and Communications Director, at martin.fullard@identityglobal.com.

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Start with the experience

6 November 2025

People sharing an experience

Driving inclusivity in practical ways

22 October 2025

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If these walls could talk, would they tell your brand’s story?

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Whose brief is it anyway; the brand or the audience?

24 September 2025

Driving inclusivity in practical ways

11 September 2025

People being immersed in the moment

Align your brief to what really matters

10 September 2025

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How WhatsApp became the smartest tool in the shed: rethinking event engagement with Digital Concierge

If these walls could talk, would they tell your brand’s story?

Building global event supply chains: the foundation for international success

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The two sides of crafting perception while keeping it real

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The creative constraint paradox: Why regulatory boundaries spark better innovation

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Beyond the summer lull: why now is the time to plan for Q4 and 2026

Align your brief to what really matters

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Bringing people on the plant-forward journey

How WhatsApp became the smartest tool in the shed: rethinking event engagement with Digital Concierge

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Navigating the global political landscape in events

Building global event supply chains: the foundation for international success

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Stand and deliver: the art of exhibition storytelling

The creative constraint paradox: Why regulatory boundaries spark better innovation

Beyond the summer lull: why now is the time to plan for Q4 and 2026

Bringing people on the plant-forward journey

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Reinventing perceptions: the case for plant-forward creativity

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Beyond the buzz: Why future-focused events leave the strongest legacy

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Beyond the closing day: how to ensure an event’s impact lasts

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Why plant-based menus matter in event planning

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A true partnership: elevating the client-agency relationship

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The future of design isn’t human… it’s planetary

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The power of presence: why multi-sensory experiences deepen brand engagement

26 February 2025

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Old tech on the horizon: VR’s second coming in experiential events

12 February 2025

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Accelerating action: supporting more women into leadership

29 January 2025

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Executing a strategy when the goalposts keep moving

15 January 2025

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The soul of experience: why storytelling matters in brand activations

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The approach to new client pitches: partnership over presentation

18 December 2024

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Meeting objectives and challenging assumptions to drive impact

4 December 2024

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